{"id":6887,"date":"2025-09-09T13:55:19","date_gmt":"2025-09-09T12:55:19","guid":{"rendered":"https:\/\/www.emvico.se\/?p=6887"},"modified":"2025-09-09T13:56:19","modified_gmt":"2025-09-09T12:56:19","slug":"mot-framtida-segrar-vasaloppets-digitala-annonsaffar-i-fokus","status":"publish","type":"post","link":"https:\/\/www.emvico.se\/en\/news\/mot-framtida-segrar-vasaloppets-digitala-annonsaffar-i-fokus\/","title":{"rendered":"Towards future victories \u2013 Vasaloppet's digital advertising business in focus"},"content":{"rendered":"<p>Vasaloppet has built up a strong digital presence over many years through its own channels such as Vasaloppet.se, Vasaloppetsappen, Vasaloppet.tv, Skidsp\u00e5r.se and digital arena advertising. In order to develop and future-proof the business around digital advertising, Vasaloppet chose to bring in external expertise.<\/p>\n\n\n\n<p>The assignment went to Destination Technology and Lars-B\u00f6rje \u201cBulan\u201d Eriksson, who was given the responsibility of analyzing the situation and providing data for future decisions.<\/p>\n\n\n\n<p>The survey covered three main areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business models and revenues<\/li>\n\n\n\n<li>Offers and content<\/li>\n\n\n\n<li>Organization and processes<\/li>\n<\/ul>\n\n\n\n<p>The purpose was to create a stable foundation for future development and revenue optimization in Vasaloppet's digital advertising and media business.<\/p>\n\n\n\n<p class=\"translation-block\">We are very happy to have had the opportunity to work with one of Sweden's strongest brands. For contact about DTS and Emvico's offerings in strategy and business development, please contact Fredrik Lundkvist at <a href=\"mailto:fredrik.lundkvist@emvico.se\" target=\"_self\">fredrik.lundkvist@emvico.se<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vasaloppet har under m\u00e5nga \u00e5r byggt upp en stark digital n\u00e4rvaro genom egna kanaler som Vasaloppet.se, Vasaloppsappen, Vasaloppet.tv, Skidsp\u00e5r.se samt digital arenareklam. F\u00f6r att utveckla och framtidss\u00e4kra aff\u00e4ren kring digital annonsering valde Vasaloppet att ta in extern expertis. Uppdraget gick till Destination Technology och Lars-B\u00f6rje &#8221;Bulan&#8221; Eriksson, som fick i ansvar att analysera l\u00e4get och [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vasaloppet utvecklar digital annonsering med DTS<\/title>\n<meta name=\"description\" content=\"Vasaloppet tar hj\u00e4lp av DTS f\u00f6r att st\u00e4rka sin digitala annonsaff\u00e4r. Fokus p\u00e5 aff\u00e4rsmodeller, erbjudanden och processer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emvico.se\/en\/news\/mot-framtida-segrar-vasaloppets-digitala-annonsaffar-i-fokus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vasaloppet utvecklar digital annonsering med DTS\" \/>\n<meta property=\"og:description\" content=\"Vasaloppet tar hj\u00e4lp av DTS f\u00f6r att st\u00e4rka sin digitala annonsaff\u00e4r. 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