Vasaloppet has built up a strong digital presence over many years through its own channels such as Vasaloppet.se, Vasaloppetsappen, Vasaloppet.tv, Skidspår.se and digital arena advertising. In order to develop and future-proof the business around digital advertising, Vasaloppet chose to bring in external expertise.
The assignment went to Destination Technology and Lars-Börje “Bulan” Eriksson, who was given the responsibility of analyzing the situation and providing data for future decisions.
The survey covered three main areas:
- Business models and revenues
- Offers and content
- Organization and processes
The purpose was to create a stable foundation for future development and revenue optimization in Vasaloppet's digital advertising and media business.
We are very happy to have had the opportunity to work with one of Sweden's strongest brands. For contact about DTS and Emvico's offerings in strategy and business development, please contact Fredrik Lundkvist at fredrik.lundkvist@emvico.se.