Emvico and Uppsala Basket in AI collaboration: Launching the new match app GameDay

Nov 4, 2026

Emvico takes the next step in combining innovative technology with engaging experiences. Through a new partnership with Uppsala Basket, the AI-powered app GameDay is launched today—a tool designed to provide fans with a more interactive and immersive experience during SBL Men’s games.

Uppsala Basket aims to forge stronger bonds with its supporters, offer a richer match-day experience, and foster engagement—both in the stands and from the comfort of home. Thanks to Emvico’s specialized expertise in AI development and modern applications, this vision has become a reality.

The GameDay app is officially launched today in conjunction with Uppsala Basket’s home game against Borås.

Vi på Emvico brinner för att förena olika arenor i livet och visa hur AI kan användas i praktiken för att skapa helt nya värden. GameDay är ett fantastiskt exempel på hur AI fungerar som en katalysator för bättre användarupplevelser och ökad interaktivitet.
– Fredrik Lundkvist, VD på Emvico

Agile development – ​​learning, adapting, and improving
The launch is the first step in an ongoing development journey. In the true spirit of Agile, the project focuses on testing in a live environment, analyzing user behavior, and continuously improving the product based on real data and feedback.

What can GameDay do today?
GameDay brings everything related to match day together in one place, enhanced by smart AI features:

  • Omnitator (the AI ​​assistant): An interactive AI expert that answers questions as the match unfolds. Omnitator provides commentary on events, summarizes periods, and analyzes the game in real time—drawing comparisons to previous periods, historical matches, and head-to-head encounters.
  • Fan Feed & Interactivity: A direct channel for dialogue with supporters. Fans can choose a nickname, react, reply to comments, and appear on leaderboards.
  • Playometer & Polls: Predict the outcome of the match, margins of victory, who will record the most rebounds, and the winners of individual periods—plus, vote for the game’s MVP. Correct predictions earn points, which are tracked on leaderboards covering individual matches, months, and the entire season, as well as by prediction accuracy percentage.
  • Live Play-by-Play: Follow every moment of the game live with a complete box score and comparative team statistics.
  • Everything in one place: Easy access to league standings, upcoming matches, news, and ticket purchases.

For more information about the project or how Emvico works with AI-driven applications, please feel free to contact us.