Stockholm, April 22, 2025 – Destination Technology Sweden AB (DTS), today announces a clear repositioning of the company's operations. By focusing on three specialized brands – Geztio, Deztinations.com and Conqr – DTS aims to become a leading player in digital experiences, information management and business intelligence for both sporting events and the Swedish tourism industry.
"As CEO of Emvico AB, I am proud to announce that we are now implementing a strategic repositioning of our subsidiary Destination Technology Sweden AB (DTS). We believe that the platforms and IP that we are developing have great potential. But we have been able to see a need to direct it more precisely towards the needs that exist in different parts of our target groups today. With the new positioning, we intend to focus Geztio on scaling the experiences and successes that several previous World Cups have given us and try to become a natural and secure partner for sporting events and their need for effective digital information and dialogue with fans and spectators”, says Fredrik Lundkvist, CEO of Destination Technology Sweden AB and CEO of the main owner Emvico AB.
Geztio – Your partner for a digitally successful sport event
Geztio is DTS’ platform for sports events – with the goal of delivering a seamless digital experience for both visitors and partners, and optimizing both experience and revenue opportunities. Geztio builds on experience from several major championships and now aims to become the first choice for organizers of everything from Swedish championships to world championships.
Visit the new website at www.gezt.io.
“I have been a part of major sporting events for a large part of my life. First as a participant, and later both as CEO of Åre Destination and as an entrepreneur with a vision to create a seamless digital experience for visitors while driving increased revenue for the host. Our platform is laser-focused on sports and events. Our ability and passion, combined with the knowledge from our previous work with World Cup and World Championship events with great success, make us the obvious choice for more sports and events looking for a partner who can create world-class digital event experiences,” says Lars Börje “Bulan” Eriksson, founder of Geztio and co-owner of Destination Technology Sweden AB.
Deztinations.com – Discover all of Sweden, before, during and after the trip
The consumer service Deztinations.com, which is based on the vision of making all Swedish destinations digitally accessible – for visitors and for the entire Swedish tourism industry, is now gathered under the brand Deztinations.
For travelers, the service provides inspiration and practical information under the value "Discover all of Sweden, before, during and after the trip". For destinations and tourism industry players, the focus is "Together we build a sustainable and growing Swedish tourism industry" - regardless of size or marketing budget.
"My vision is that all destinations and all actors, large and small, within the Swedish tourism industry, should have the chance to be seen and discovered and grow with a sharp digital presence. I believe that all destinations benefit from creating a place where we can showcase and let visitors discover more about new favorite destinations but also new destinations, before, during and after the trip. We need to find ways for the Swedish tourism industry to feel good and grow, and with Deztinations we contribute with a groundbreaking digital platform that is based on world-leading Swedish tourism research from Jämtland. In Deztinations, everyone in the tourism industry should be able to be seen and create synergies together," says Lars Börje "Bulan" Eriksson, founder of Deztinations and co-owner of Destination Technology Sweden AB.
Conqr – AI-assisted business intelligence for the hospitality industry
In response to the increasing need for data-driven decisions in tourism and hospitality, Conqr, a SaaS service for AI-assisted Business Intelligence, is launched. Conqr is based on world-leading Swedish tourism research and gives even smaller players the opportunity to measure, predict and understand their guests through the power of big data and Business Intelligence – at a level of cost and benefit adapted to Swedish conditions.
"The service is based on world-leading research at Mid Sweden University in Östersund and our focus is to cost-effectively offer exactly the support that the many, often small, players in the Swedish tourism industry need to understand their guests and their operations better and develop their business in this way," says Fredrik Lundkvist, CEO of Destination Technology Sweden AB and CEO of the main owner Emvico AB.
For further information, please contact:
Fredrik Lundkvist
CEO, Emvico AB
fredrik.lundkvist@emvico.se